I recently came across a really cool project called vmw-cli which was built by Andrew Obersnel, an Engineer who works over in our Network and Security Business Unit (NSBU) at VMware. This CLI tool enables you to login to MyVMware and based on your entitlements, download any VMware binary or application just like you would using a web browser but now you can completely automate it from the command-line! The CLI is written as a Node.js application and you can consume as a CLI which requires Node.js to be installed or you can just run it as a Docker Container.
UPDATE (04/17/19): MyVMware CLI is now an official VMware Fling which you can find here.
In the example below, I will take you through on how to use vmw-cli using the Node.js CLI method. If you prefer to use the Docker Container, you can simply refer to the Github project page for more details.